A chain of health
Healthcare seldom reaches the bottom of the pyramid, as rural Jharkhand gropes for reliable doctors, nurses and medical interventions. At KGVK, we believe in a robust rural healthcare business model due because of sheer numbers: 795 million Indians stay in villages. Rural consumption growth is expected to be a healthy 5.1% in the next two decades, with India’s rural market pegged at $577 billion by 2025 (McKinsey Global Institute).
To incubate and establish sustainable healthcare business models, KGVK collaborated with International Finance Corporation (a World Bank body), which provided seed capital and technical assistance to create healthcare business initiatives at the grassroots.
The franchisee lab initiative seeks to serve 200,000 rural people, mainly the BPL population, in Jharkhand in the first phase. Once the project succeeds, we will scale operations across the country in next three years.
Shalini Swasth Kendra, as a part of our pilot project, offers primary care services like ante-natal, post natal care and other safe motherhood supports, basic diagnostics, secondary referral linkages with Shalini Hospitals network, dispensing of OTC drugs, DOTS, anti-malarial and anti-diarrhoeal medicines, etc, community awareness and family planning.
Our infrastructure includes The Shalini Hospitals Network, a chain of rural secondary care hospitals offering referral linkages to primary healthcare centres and an integrated training facility to run a yearlong community health programme to groom and generate prospective franchisees and an upcoming telemedicine network. This would attempt to plug gaps in the state infrastructure and supplement state facilities through public-private partnerships defined by the National Rural Health Mission framework.